The Posh Handwash Company
 

Branding
Print Design
Packaging


< Back to projects

The Posh Handwash Company is a boutique brand who launched a range of hand washes and creams for the hospitality industry and exclusive retailers.

posh-bottles2posh-bottles2

   

Challenge
We were tasked with creating packaging for the hand washes and creams which evoked the eccentric English qualities of the product whilst giving the product cut through in a crowded market place.

Insight
We developed a brand strategy forming the basis for the creative direction. The branding needed to impart an idiosyncratic personality and the innovative nature of the products, whilst appealing to its niche audience. It was important not to overpower the products, which would ultimately have personalities of their own.

SHARE

Delivery
Having created the brand and corporate collateral we turned our attention to the packaging. To realise the quintessential Englishness of the brand, we worked closely with an international illustrator to bring to life the benefits and key ingredients unique to each product. The final identity and packaging has an intentionally nostalgic feel, juxtaposed with a modern, graphic execution.

 

FOLLOW
POST

55-58 Quadrant House, St. James's
London, SW1Y 5JH

VIEW MAP >

CONTACT

0207 175 68 69
hello@themarccollective.co.uk


© 2024 the marc collective
Privacy Policy | Cookies