Coco De Mer – Sensual Intimates
Branding
Packaging Design
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Coco de Mer, known as the home of sensual pleasure, is renowned for providing luxuriant lingerie and artisanal amorous products to a discerning clientele.
Challenge
We were commissioned to redefine and implement Coco de Mer’s strategic brand direction, and to launch its first ever line of own-brand body products; The Sensual Intimates Range.
Insight
We conducted extensive research, involving phone interviews and focus groups, to gain a complete picture of the brand’s fervent followers. This was accompanied by a series of brand workshops to define the brand’s guiding principles. Following this we undertook research into luxury packaging, to define the own-brand product positioning.
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Delivery
The refined brand work was rolled out across all of The Sensual Intimates range. The products were launched in-store and proved highly popular.
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