Although Paycasso’s products were groundbreaking, it held little gravitas when initiating contact with multinational businesses. We were approached to create a new brand identity, website and define a tone of voice to engage with global businesses. The foremost challenge was to decipher the technology biased language to deliver strong, clear messaging.
Upon conducting market research it was clear Paycasso had a strong portfolio of products in a fast growing industry. It was necessary to create a brand to reflect the calibre of the offering and elevate it in a crowded marketplace.
We ensured the branding had a technology leaning, but was refined and simple. The colours were identified to represent optimism, while the facets of the icon expressed the coming together of the product elements. Through the rebrand, website and app design Paycasso were able to successfully communicate with their target industries and now have several global companies trialling their products.