Rushmon Homes enlisted us to define their brand, its core values and its tone of voice so they could be expressed effectively through all communications.
To successfully achieve this, we looked at the competitor landscape, examined those vying for the same customer base and undertook customer profiling. We also held workshops with key company members to translate what they wanted to achieve through the rebrand. With this insight, we defined the visual language, tone of voice and the core values around which the brand would be created. The key insight and USP being the family orientated company ethos.
Within the rebrand we brought the family centric personality of the company to the fore and expressed the quality of the product through art direction and photography. This, along with the new branding, livery and guidelines has resulted in Rushmon Homes communicating with consistency across all its brand and customer touch points.