Due to it’s availability on prescription Yes found itself very much ensconced in the ‘Medical’ category. The existing colour palette reinforced this and as such the brand was struggling to develop into other markets. We were commissioned to do a complete rebrand and packaging design for the multiple product lines.
Researching the different market sectors to ascertain where Yes currently sat and where it wanted to be, we looked at creating an overall master brand to facilitate the shift. From this we planned how it could be rolled out across the different product lines, creating effective sub-brands that would sit comfortably under the main brand.